Creating a high-converting product page can be challenging, especially when you don’t know where to start. If your eCommerce website has been around for a while and you’ve noticed that it’s not delivering the desired results, then it might be time for some tweaks. Your product pages need to convert visitors into buyers by providing enough information about your products so they can feel confident buying from you without contacting support or returning their purchase.
You can learn more about the value of high-converting product pages in this blog post. Let’s start by getting a deeper understanding of product pages that convert successfully.
What are High-Converting Product Pages?
An essential component of an e-commerce website is a product page that converts well. They form the basis of every successful eCommerce website design and hold the secret to generating leads and converting them into paying customers.
In addition to giving crucial details like price and availability, they showcase and highlight the products customers are interested in.
It is essential to ensure that all key information is simple to access and understand because a well-designed product page might mean the difference between a customer purchasing and a customer abandoning the website.
Tips on Creating High-Converting Product Page
Add as Much Detail as Possible
The more information you provide, the better.
It’s important to include all relevant details about your product on the page. This includes its features and benefits, who it’s for (the target market), what specific problem it solves for them (the pain point), and why this solution is better than others.
It also includes any additional information that might be useful for people interested in buying from you – such as shipping timescales or returns policies.
Show Why Your Product Is Different From the Competition
When it comes to product pages, you have to be able to prove that your product is different from the competition. The best way to do this is by comparing your product against its competitors and listing out the benefits of each one.
For example:
- Our product is made with organic materials that are better for the environment than other brands’ products.
- Other brands use silicone in their creams, but we use beeswax instead because it has more natural antibacterial properties than silicone does!
Optimise Your Product Image
One of the most important elements of your product page is the image you use. It will greatly impact how well your product sells, so you need to ensure that it’s optimised for conversions.
Here are some tips:
- Use a large and clear image – The bigger, the better! Make sure that people can easily see what they’re buying by using images with high resolution (at least 1000px wide), as well as good lighting, so everything looks nice and crisp in their browser window when they click through from Google search results or social media ads.
- Showing your products ‘In Use’ is also important – This means showing products being worn by real people (or even pets!), rather than just standing alone on a white background like everyone else does nowadays.
Use Persuasive Copy to Sell Your Product
When writing your product description, using persuasive copy is important. Persuasive writing is a type of copywriting that aims to persuade your readers and convince them to take action.
Include a call to action in your product descriptions (e.g., “Buy now” or “Add to cart”). Include a discount if one is available on the product page.
You could also ask for reviews from customers who have used the product before so that others can learn more about what they received and how effective it was at solving their problem or providing value for money spent on buying something like this particular item from you instead of another seller on Marketplace.”
Use Video Marketing
Adding a video is the best way to convert more sales. Video marketing has been proven to help increase your conversion rate by up to 200%.
This is because people are visual and want to see what they’re buying before they buy it. The more details you can show them about your product, the better your chance of making a sale.
Build Trust With Customers With Positive Reviews From Their Peers and Experts
Customer reviews are an essential part of building trust with your customers. It’s no secret that people want to buy from brands they trust, and customer reviews are one of the best ways to do this.
Customer reviews can also be used to get additional information about your product or service that you may have missed during your research phase. By reading what other people have said about it, you can learn valuable insights into how well it works in real-life situations and how much value it adds for different types of customers. This will help improve future versions of the same product or service so that more people will want them!
Reviews aren’t just good for sales, though; they’re also great for increasing engagement on social media platforms like Facebook, where users often spend more time than anywhere else online because they feel like they’re getting closer connection with friends via comments left by others who share similar interests (or sometimes disagree).
The More Information You Include About Your Products Will Help You Increase Conversions
This is a no-brainer. The more information you can provide about your products, the better. You want to make sure that your customers have all the information they need to make an informed decision between purchasing or not purchasing your product. But don’t just list features and benefits–explain how those features will benefit them in real-world situations. And don’t assume that they know what you mean when describing something; spell it out!
Create a Well-Designed Homepage That Attracts the Right Customers
It’s important that your homepage is designed to achieve these goals to attract the right customers and increase your eCommerce conversions.
Your homepage should not be cluttered with too much text or images. Instead, focus on using a good call-to-action (CTA) button and clear images of the products you are selling. You can also add some text explaining what each product does or how it will benefit users if purchased from your store. Make sure that the design of this page is easy for customers to use and navigate through so they don’t get confused when looking around on their own!
Optimise Your Website’s Top-Of-The-Funnel With the Right Product Categories, Keywords and Filters
Before you start making changes to your product pages, defining the problem is important. What are the problems with your current product pages? Is there anything missing or unclear? Are they too long and boring, or do they provide too much information that doesn’t help customers understand what they need to make a purchase decision?
Once you’ve identified potential issues with your current product page(s), come up with some solutions that could solve those problems. You can then start testing these solutions by A/B testing different versions of the same page against each other (if possible) or by creating new variations of existing pages (if not).
Use Conversion-Optimised Headlines, Bullets and Reviews to Persuade Customers to Buy
You should use persuasive headlines, bullets and reviews to persuade customers to buy.
Here are some tips for writing persuasive headlines, bullets and reviews:
- Use short sentences with active verbs. Do not use the word “we” unless you’re talking about your company as a whole. Instead of saying, “We offer free shipping,” say, “Get free shipping on all orders over $50.”
- Keep your paragraphs short (three sentences max). You want people to read what you have written; if they get bored or confused halfway through a long paragraph, they probably won’t finish reading it!
- Use bullet points instead of paragraphs whenever possible because they’re easier to digest than long chunks of text.
Show Off Your Products’ Benefits in Actionable Language
To create high-converting product pages that will increase your eCommerce conversions, you must show off your products’ benefits in actionable language.
Use actionable language to describe your product’s benefits. This means using words like “you” and “your” instead of just saying: “Our product is good.” Instead of saying, “The best thing about this shirt is that it looks good,” say something like: “You’ll look great wearing this shirt because…”
Make it personal by speaking directly with the customer on their level. When writing copy for an e-commerce site, try not to use third-person pronouns (they) or passive voice when describing what someone can do with your product or service; instead, focus on how their experience will be after purchasing from you specifically! For example: “With our new toolkit package deal now available online…”
Invest in a Good Shopping Cart Experience (Including Live Chat)
Live chat is a great way to answer questions and help customers. It can also be used for customer service, support and even lead generation.
Live chat is an effective way of closing more sales because it makes buying more convenient for the customer. When they have a question or problem with an order, they don’t have to wait until you reply by email–they can just get in touch with you immediately through live chat!
Live chat software allows you to monitor all conversations happening on your site so that when customers need assistance or have questions about products/services offered on your website, there will always be someone available 24/7 who knows exactly what needs doing (and has all the answers).
Get More Sales by Making Sure Your Product Pages Are High Converting
Product pages are the most important part of your eCommerce website. If you want to sell more products and make more money, you need to make sure your product pages are high-converting.
First, you should use persuasive copy that sells your product and shows why it’s different from the competition. You should also add as much detail as possible so people know exactly what they’re buying before buying it, increasing conversions even further!
Increase Your eCommerce Conversion Today!
Your product pages are one of your biggest chances to sway customers’ buying decisions. You will benefit from increased sales and satisfied customers if you take the time to make them as effective as feasible.
One way to ensure that your eCommerce website is built with the right features to attract customers from the very beginning is by working with a reputable web design agency in Melbourne, like Digital Rescue.
Combining our web design expertise with leading SEO strategy by TopRankings, having a high-converting product page that will increase your eCommerce conversion is guaranteed! Contact us now to book a FREE chemistry call.
